marketing

The marketing of this project is based primarily by using internationally magazines in EU countries. Adverts are designed to meet the branding objective of the campaign: Discovering & Enjoy Gozo.

Other merchandising material will be used during the campaign to add-up to the advertising published in diving international magazines.

Research will be carried out during the campaign with international and local divers to evaluate the marketing campaign and to aid further marketing efforts to promote Gozo as a diving destination.

In meeting the PR objective, the marketing team will be making use of the national and international media (print and broadcast and internet).