branding

The branding objective is to promote Gozo as a diving destination. However, divers can discover and enjoy Gozo not just for only diving but by touring around the whole island, discovering its heritage; and culture and enjoying its lifestyle.

Our branding exercise is based on research, which was carried out with various stakeholders including but not limited to, Ministry for Gozo, Project Leader, MEPA, MTA, GTA, Gozo Business Chamber (GBC) and Gozo Dive Shops. Research will continue to be carried out during the campaign.

Discover & Enjoy was chosen as the main theme of the campaign. A logo type and other project corporate features are used to highlight a solid campaign message and campaign image throughout the used communications mediums.